World_Carfree_Day_in_São_Paulo_2007

What:\nCommunicate the World Carfree Day in São Paulo, one of the most polluted cities in the world.\n\n\nHow:\nWe wrote our message by cleaning off the grime caused by pollution in one of the city\'s busiest tunnels.\nWALK.\nRIDE A BIKE.\nTAKE THE BUS.\nUSE THE SUBWAY.\nFOR LESS POLLUTION -- 9/22 -- WORLD CARFREE DAY\n\nLew\'Lara / TBWA\nreverse graffiti\nDia Mundial sem Carro

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